How to Position Yourself as a Compelling Expert with Christina Frei

2/8/22 | 26:22 | Ep 20

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself?

Today I’m chatting with Christina Frei, a marketing consultant who helps brilliant mission-based entrepreneurs position themselves as an authority and attract dream clients in a way that feels natural for them. Christina shares why it is crucial to discover your Innate Marketing Genius through her five different Marketing Archetypes. These reveal the marketing strategies that work best for your personality so you can create innovative and authentic messaging to build trust with your audience and ultimately get the right clients to hire you.

In today’s episode we covered:

Finding your marketing lifestyle to help you stay consistent and get results
Why you don’t need to be promoting yourself on every social platform
How you can simplify your marketing process in a meaningful way
Ways you can position yourself as a compelling expert in your field that sets you apart
The individual traits of each Marketing Archetype and how they influence the path you align on with your clients
How to access your archetype in the most authentic way to find your unique, personalized archetype
What to do when you loathe marketing and how you can learn to find joy in it

Resources Mentioned

Connect with Christina Frei

Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. Having a strong focus on the practical side of marketing, Christina worked as a media buyer for J. Walter Thompson (Unilever), as an account executive at TBWA/Chiat Day and Fallon McElligott (NBA), as a marketing manager in a Shelton, CT-based semiconductor company, and as a business manager at a construction firm. Everything was all about doing the right thing and getting results. But she knew something was missing.

In 2014, she experienced a career turning point, knowing it was time to change direction and wanted to operate from her deepest why. She now helps brilliant, mission-based entrepreneurs look smart and get hired. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, and obsesses over the perfect cup of green tea, all in a seaside town north of Boston.

Website: Innate Marketing Genius

Facebook: Christina Frei – Innate Marketing Genius

LinkedIn: Christina Frei