A majority of your clients will visit your website before making a purchase. If you can create a high-quality website that personally connects, builds trust, and engages your audience then you can watch it become the main revenue driver for your business.
But if your website is confusing, not well-branded, and doesn’t show off your expertise then you’re losing out on sales because your website is turning your potential clients off. Today, I want to bust some of those common myths around updating your website and dive into how these objections are actually costing you profit and hurting your business in the long run.
In today’s episode we cover:
Why putting off the redesign of your website until you have a big launch is costing you money and is a huge energy and time suck
How to tell if it’s time to redo your website
How updating your logo with the redesign of your website will save you money
Tips on how to strategically plan out your next brand photo shoot
What to look for when you hire a professional brand photographer so you can get the most out of your branding shoots
The biggest mistake business owners are making when they try to write their own website copy that is harming their customer journey
Big reasons why hiring a copywriter to do your website copy is essential in being able to appeal to your audience emotionally
Why investing in someone who doesn’t understand strategy or the consumer journey is hindering you from connecting with your clients