Want to reach your business goals - faster - without adding more to your plate? You're in the right place. 

We pair sales psychology with streamlined package strategies and persuasive copy to help you raise your prices, reclaim your time, and reach your dream clients.

We build strategies to accelerate your business growth without amplifying your stress.

You're making money, bringing in new leads, and providing a ton of value for your clients, but you're struggling to get to that next level in your business. You need a second pair of eyes to assess what you're missing so we can increase your revenue, improve your profits, and give you back your time.

Business Strategy Coaching

You’re not here to waste any time. You’re a confident CEO who’s clear on your goals and is busy expanding your business and managing your team. But your website is no longer cutting it… You need a website that positions you as the powerful expert you are (and enables you to raise your prices).

Website Strategy & Copywriting

Get ready to (speed) walk away with a productized package structure, a streamlined lead generation process, and action steps for creating a strategic website that will seamlessly connect you with your dream clients and communicate your value so you can raise your prices and scale your business.

My zone of genius is seeing out-of-the-box solutions quickly. With a passion for organization and quintessential NY-energy, I love helping business owners wade through chaos to create solutions that enable them to achieve their business goals faster.

I bring a decade of multi-faceted NY agency experience across digital marketing, social media strategy, public relations, event planning, and project management with international companies like The Phantom of the Opera, OxiClean, and KitchenAid. Pairing conversion psychology with marketing strategy, I'll help you craft packages and processes that take work off your plate, better serve your clients, and allow you to raise your prices.


I'm Isabel Kateman

Hey there!

Ali Tedeschi
H.O.M.e. by Ali

"Isabel really listened to what I was trying to accomplish, and now my website flows with purpose–I immediately saw results from the strategic copy and SEO she put in place (six new client inquiries within a few days of launching!)”

I had no knowledge of what an important role strategy plays in building a website. 

Margaret Batting
Margaret Batting Consulting

"Isabel's expertise in strategy is critical to creating a website that attracts the type of clients/customers you want. She provides a step-by-step guide so you are 100% clear on what you need to do and when it is due. If you want a new website or need an overhaul to your current website, Isabel is the choice!”

Isabel helps you make tough decisions to make your site more effective.

Elizabeth Johnson
Lizzie's Bakery

"Isabel was amazing to work with--from our initial meet & greet call, I felt like I was talking to a friend. The strategy behind every little detail was so perfect for my business!"

Hiring Isabel from Striped Dog Creative was the best investment I’ve made so far in my business!!!

Katie Love
Love Social Media

"I had an inquiry from a woman who we had talked to two years ago. She said after looking at our new website she could already tell "I would be more expensive." It showed she could see our growth and knew we were worth higher prices!”

She could see our growth and knew we were worth higher prices!

Client Love

It doesn't matter how pretty your website is, without strategy, it's not working for you. That's why website projects should ALWAYS start with a dive deep into understanding the nuances of your business, your brand, and your goals to develop a unique-to-you website strategy. (We've worked on strategy for brands like KitchenAid, and now it's your turn!)

From the high-level flow to the nitty-gritty details, we craft a clear, data-driven consumer journey that will connect with your dream clients and have them excited to hire you.

 Gorgeous Design Isn't Enough

How we help you avoid a pretty but useless site

Tune in for practical tips and advice on scaling your business (and how to stay sane while doing it).

Mind-Reading Marketing

Break free from the emotional need to be "more affordable and prove your value" and instead set prices based on your business goals and confidently sell your services to dream clients.

Free Service Pricing Calculator

Get affordable step-by-step lessons and plug-and-play templates to help you raise your prices, package your offers, and write "where can I sign up?" website copy.

Copywriting and Business Strategy Template Shop

Still Exploring Your Options?
Visit Our DIY Resources.