How to Strike a Balance Between Storytelling and Selling on Your Website

5/3/22 | 13:26 | Ep 32

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling. 

Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like your selling (and your audience shouldn’t really feel like they’re being sold to). If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers.

In today’s episode we covered:

• Why it’s important to sell from a place of authenticity and connection
• How to build the know, like, and trust factors on your website
• How to find the exact words your clients use 
• How to show your authority by telling your own story
• Why social proof is so important
• The best way to get social proof

Resources Mentioned

• Using the Magic of Storytelling to Connect with Your Audience with Sally Zimney
• Get on the waitlist for our upcoming website course
• Learn more about our 1:1 done-for-you website service