You're a successful business owner getting results for your clients or students in your course.
You have a team that handles day-to-day operations.
You’ve established yourself as a thought leader in your field.
You're looking to scale your business and raise your prices.
We support service providers with websites that will help them reach six figures and beyond.
Website Strategy & Copywriting
work with me
taking an even bigger step away from the day-to-day operations of your business and spending that time with friends, family, your partner (or dare we say, a spa day for yourself).
Envision
a day of passionate, uninterrupted work where you stay in your zone of genius while your business grows and makes money.
Visualize...
only jumping on the phone with pre-qualified leads who are excited to work with you and ready to sign your contract and pay your deposit.
Picture...
having an irresistible website that speaks to your authority, attracts only dream leads for your service, and sells your course for you. (Do we see a TED Talk in your future? 🤔)
Imagine...
You’re ready for a website that positions you as the go-to expert in your industry.
You want visitors to land on your website, instantly know what you do, and either enter your sphere or get out.
So many designers say they do strategy. But an effective strategy doesn’t simply start and end with a site goal and page layouts that keep said goal in mind. A high-converting website strategy ensures that every element--from layout to copy to content--makes visitors feel supported and understood, so that by the time they get to your application, they’re ready to buy.
Without a website strategy you have a Pretty But Useless website. It might look amazing, but it’s costing you money and wasting your time. With a Pretty But Useless website, you won’t be able to raise your prices, you’ll confuse potential clients who won’t ever make it to your Services page, and you’ll spend countless hours on sales calls with leads who aren’t a good fit and don’t understand your value.
Why You Need a Website Strategist
Once we’ve created the foundation of your website strategy, we can craft the copy. We like to think we work with people based on logic, but we actually make decisions based on emotion–how people make us feel. Good website copy establishes an emotional connection with your clients. Our goal is to build up the know, like, and trust factors and illustrate your value so that potential clients feel excited to work with you and trust that you understand their pain points and desires.
Keeping your ideal clients in mind, we’ll write copy that attracts and supports the right clients so they’re ready to buy once they reach your services page. By being specific and talking directly to your dream clients, we’ll seamlessly weed out the wrong ones so you’re not wasting any time or energy with clients who aren’t a good fit.
5. Strategic copy
*Over 90% of our clients successfully raise their prices immediately after working with us.
A strategic website illustrates your value, allowing you to raise your rates and work with even more dream clients.
4. Pricing*
We’ll review your offerings for gaps and efficiencies so we can streamline your packages, saving you time and money.
3. Packages
Next, we’ll clarify the types of clients you want to work with and figure out how to attract them using your website.
2. clients
We’ll determine the primary, secondary, and tertiary goals for your website, always mapping back to your larger business goals.
1. Goals
The Five Pillars of Website Strategy
money-making
irresistible
strategic
scalable
While we plan your
walk away with a website strategy and copy that'll enable you to raise your prices, attract your dream clients, and confidently scale your business.
Brand Strategy Foundation, including brand positioning, brand personality, brand story, elevator pitch, and tagline.
Detailed website consumer journey mapping
Custom emotionally-connected and SEO-friendly website copy
One round of revisions
What's Included:
You’re ready to stop winging it when it comes to your website. As the CEO of your company, you understand the value of investing in professionals to help scale your business. It’s time for a website that illustrates your expertise as an industry thought leader, includes automation and integrations that save you and your team time, and enables you to connect with even more dream clients so you can continue growing your incredible company ($6+ figures has your name on it!).
The Transformation:
Big dreams of growing your business to six or even seven figures? We thought so, that's why we keep scalability in mind. Because you should have a grow-with-you site strategy, or what we like to call, a 7-Figure Website.
7-Figure Website
Let's Work Together
Ali Tedeschi
H.O.M.E. by Ali
“Isabel really listened to what I was trying to accomplish, and now my website flows with purpose–I immediately saw results from the strategic copy and SEO she put in place (six new client inquiries within a few days of launching!).”
Bea Porter
The Bea Connected Team
"I feel confident sending people to my website and think it truly expresses who we are now. I knew I would get a quality website from you but I did not know that I would end up learning more about where I wanted my business to go throughout the process. You offered me industry insight into how to better manage clients and my business moving forward."
Margaret Batting
Margaret Batting Consulting
"You helped me to focus on key messaging that will attract my ideal clients and get rid of all the rest. You’re strategic, you just get it, and you can write. I’m so glad I found you!”
Aimee Baron
I Was Supposed To Have A Baby
“I’m literally in tears of joy. Isabel found a way to manifest exactly what I wanted when I couldn’t put it into words. She understood my organization’s mission from the beginning and made sure my website always reflected our core values.”
Erika Stewart
It Clicks Photo
“I have always wanted my business and self to be portrayed in a certain way and I could never put my finger on it- yet you did in just a few weeks time. Absolutely incredible! It makes the site so much easier to navigate and makes so much sense. I love how organized and detailed you were.”
Client Love
You'll receive a questionnaire that will help my team and me understand your motivations, business goals, dream clients, current packages, and processes. This questionnaire is essential for establishing a strong foundation and making sure we're entirely aligned as we enter the strategy phase.
Project Prep
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Keeping your business goals and ideal clients in mind, we'll create your brand strategy foundation. This document will outline your brand positioning, personality, story, elevator pitch, and tagline. From there, we'll create the Consumer Journey, outlining the pages on your new website and detailing how clients will move through your website to your Services page(s).
Strategic foundation & consumer journey
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Our Simple & Stress-Free Process
Bea Porter, The Bea Connected Team
"I knew I would get a quality website from you but I did not know that I would end up learning more about where I wanted my business to go throughout the process. I would highly recommend Isabel to anyone who has a website. The investment is 100% worth the service she provides."
You offered me industry insight into how to better manage clients and my business moving forward.
Here's what Bea said:
- We took the smallest client package from $2,500 to $10,500 more than quadrupling each client's initial investment
- Clients must now sign on for a minimum of three months so clients stay long enough to see results and continue working with Bea
- Bea only takes calls with potential clients who are pre-qualified (they're committed and ready to invest in strategy, they've filled out her new, detailed contact form, and she has determined they'd be a good fit)
- Clients are excited to work with members of The Bea Connected Team, which takes pressure off Bea to do everything and adds value for her clients
The results?
- We changed Bea's pricing structure to include a one-time set-up fee and required clients to sign up for a minimum of three months; this ensured clients stayed with Bea long enough to see incredible results
- We completely removed Bea's low-ticket offer from her website and implemented persuasive content that all pointed to her high-ticket offer so we could focus on the types of clients Bea wants to reach to grow her business
- By using copy that mirrors the language of the clients Bea wants to reach and by being specific about the types of companies Bea wants to serve, we created content that easily attracts the right clients and turns off the rest
- We added testimonials and case studies to multiple pages on the site to illustrate Bea and her team's value, emphasize their strategy work, and showcase their results
- We created a robust about page with detailed bios, including professional strengths and fun facts, for Bea and her team so get potential clients excited about working with the entire team and not just Bea
What we did:
Bea had no time requirements and wasn't clarifying expectations so she and her team would spend lots of time on set-up and strategy only to have clients leave after one month of working together
Bea hoped to sell her high-ticket offer but kept booking clients for her low-priced mini consultation and her low-ticket offer
Bea wanted committed clients who valued her incredible strategy work, but instead she kept attracting clients who saw her as a glorified virtual assistant
A lot of the work and client meetings were being handled by Bea, but she wanted her clients to value her team as well (and she wanted to be able to take a break once in a while!)
Before working with us:
The Bea Connected Team
Final Website
How We Helped The Bea Connected Team Quadruple Their Income with a Strategic Website
Client Case Study
As the CEO, you’re over DIYing shit. You understand the value of partnering with other experts so you can stay in your zone of genius.
You’re an expert getting results for your clients and students. While you're already killing it, you can't wait to get your business to that next level!
You appreciate honesty and efficiency because sugarcoating takes too much time and isn’t going to get you results.
You’re not afraid to invest money to make money. You’re too busy working with your clients to spend weeks writing your own website copy and designing your own brand.
Are we meant to be?
Like a glowing complexion, website strategy is more than skin deep. At Striped Dog Creative, we pair customer conversion psychology with brand strategy and emotionally-resonant copy for a multi-faceted approach that supports your business through your next level of growth and beyond. We craft website strategy and copy that helps you connect deeply with your ideal clients and create a hand-holding experience that walks your ideal clients through your website and to your sales page in a way that works best for them (and gets you results).
Our team has extensive real-world experience working in international advertising agencies with Fortune 500 brands covering verticals from digital marketing strategy to conversion copywriting. We bring this invaluable expertise to each of our projects so you can raise your prices, save time, and attract more dream clients.
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
Absolutely! We start with your Website Strategy Foundation and ensure it’s aligned before moving on to your Consumer Journey Outline. Once you’ve approved that, we write and deliver your website copy. We’ll work together for one round of edits.
Once your copy is done, we’ll pass everything off to you and, if you’re working with one of our preferred designers, we’ll send everything over to them as well.
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
The entire process takes about six weeks from start to finish (this depends on the level of strategy needed and the number of website pages).
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
The first step is to fill out an application. We typically book out a few months in advance, but you can use this time to start filling out your questionnaire and securing your designer.
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
We work with incredibly talented designers across Showit, Squarespace, WordPress and Wix. We’ve hand-picked these designers because we trust them to execute our strategy and bring our vision to life. Once you fill out an application, we’ll recommend designers that fit your business needs.
We always recommend hiring the strategist first. An effective and strategic website starts with a strong strategic foundation. The strategy we put together for you will help inform your brand and website design.
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
In order for your website to effectively bring in your ideal clients, it is essential that we establish a strong strategic foundation. Therefore, we do not offer hourly rates.
However, if you need business strategy advice, I offer a 60-minute Strategy Power Hour, which you can book here.
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
Yes, our standard package requires a 50% deposit to hold your dates on our calendar and the remaining 50% just before we deliver your final copy. But if you’d like to split that into four payments, we can certainly do that.
Do you offer payment plans?
Do you offer an hourly rate?
Do you have preferred designers? Who should I hire first, you or the designer?
When can I start working with you?
How long does this process take?
WILL I HAVE A CHANCE TO REVIEW MY STRATEGY AND COPY?
Why should I choose to work with Striped Dog Creative?
FAQS
FAQS
Like a glowing complexion, website strategy is more than skin deep. At Striped Dog Creative, we pair customer conversion psychology with brand strategy and emotionally-resonant copy for a multi-faceted approach that supports your business through your next level of growth and beyond. We craft website strategy and copy that helps you connect deeply with your ideal clients and create a hand-holding experience that walks your ideal clients through your website and to your sales page in a way that works best for them (and gets you results).
Our team has extensive real-world experience working in international advertising agencies with Fortune 500 brands covering verticals from digital marketing strategy to conversion copywriting. We bring this invaluable expertise to each of our projects so you can raise your prices, save time, and attract more dream clients.
Absolutely! We start with your Website Strategy Foundation and ensure it’s aligned before moving on to your Consumer Journey Outline. Once you’ve approved that, we write and deliver your website copy. We’ll work together for one round of edits.
Once your copy is done, we’ll pass everything off to you and, if you’re working with one of our preferred designers, we’ll send everything over to them as well.
The entire process takes about six weeks from start to finish (this depends on the level of strategy needed and the number of website pages).
The first step is to fill out an application. We typically book out a few months in advance, but you can use this time to start filling out your questionnaire and securing your designer.
We work with incredibly talented designers across Showit, Squarespace, WordPress and Wix. We’ve hand-picked these designers because we trust them to execute our strategy and bring our vision to life. Once you fill out an application, we’ll recommend designers that fit your business needs.
We always recommend hiring the strategist first. An effective and strategic website starts with a strong strategic foundation. The strategy we put together for you will help inform your brand and website design.
In order for your website to effectively bring in your ideal clients, it is essential that we establish a strong strategic foundation. Therefore, we do not offer hourly rates.
However, if you need business strategy advice, I offer a 60-minute Strategy Power Hour, which you can book here.
Yes, our standard package requires a 50% deposit to hold your dates on our calendar and the remaining 50% just before we deliver your final copy. But if you’d like to split that into four payments, we can certainly do that.
Let's Work Together
We specialize in creating powerful websites and strategic copy for ambitious service providers. We love partnering with unstoppable business owners who are busy growing their business, managing their team, and changing the world.
If you're ready for an effective website that positions you as the go-to expert in your industry and allows you to raise your prices, please take some time and fill out the application below. We can only take on a limited number of clients each year so we want to make sure we're the right fit to help you take your business to the next level.
