Why Writing Your Own Website Copy Is Costing You Clients

4/19/22 | 16:28 | Ep 30

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

If you wrote your own website copy did you spend a few hours staring down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult. 

So much goes into website copywriting to ensure everything is SEO-friendly, matching up with your design, and strategically leading clients to work with you. In this episode, I’m going over why website copy is so important (even more important than design) and all the ways your website copy should be doing the heavy lifting for you in converting visitors on your site to clients.

In today’s episode we covered:

• Why it’s important to work with a website copywriter
• Why website copy is so important for converting visitors to clients
• Exactly what your website copy should be doing for your sales
• How understanding your consumer’s journey can help you write more strategic copy

Resources Mentioned:

• FREEBIE: Secrets to a High-Converting About Page You Won’t Hate Writing
• 8 Must-Haves for an Effective Homepage
• The Power of One for Your Website
• Mind-Reading Website Course Waitlist