How to Use PR to Become an Industry Expert with Kristin Marquet

5/10/22 | 18:56 | Ep 33

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Are you looking to build your business’ credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign.

It all starts with finding out what makes you newsworthy and credible. From there, you’ll need to outline your campaign objectives. Listen to the full episode for more of Kristin’s expert tips.

In today’s episode we covered:

• What the differences are between advertising and public relations
• The benefits of forming a PR strategy for your business 
• Which goals you should have when bringing on a PR firm 
• How to build your business’ credibility with PR
• What a business needs to have in place before bringing on a PR firm
• The three things you need to know about your business as you put together a PR strategy 
• What PR can be used for and what it shouldn’t be used for within a marketing campaign 
• What to look for when you bring on a PR firm for your business

Resources Mentioned

• FemFounder

Connect with Kristin Marquet

Kristin Marquet has been a publicist and business owner for more than 14 years. As the owner and creative director of Marquet Media, LLC, Kristin oversees the daily operations of the business while executing client campaigns. Throughout her career as a publicist, Kristin has developed partnerships with leading brands and entrepreneurs. She and her clients have been featured in Inc.com, FastCompany.com, Forbes.com, Fortune.com, Wall Street Journal, Entrepreneur.com, and so many more.

With an academic background and advanced studies in data science, business, and public relations, Kristin has attended Boston University, New York University, and Massachusetts Institute of Technology.  Kristin is also a member of the Young Entrepreneur Council.

Instagram: @femfounder

Website: Marquet Media

Kristin’s Book: From Nameless to Notable

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