While you may assume complex, overly designed websites are perceived as more beautiful, it’s actually the opposite. Simple websites sell more.
In today’s episode, I’m covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn’t mean you can’t be creative with your website, but it means you should stick to a few proven basics when it comes to your website strategy and design.
In today’s episode we covered:
Why website strategy is so important
Simple vs. complex designs
Proven website design elements that create a more effective website
Why it’s so important to make it as easy as possible for clients to buy
How people move through your website
One of the most common mistakes I see people make in their top navigation