Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged.
Lindsay is taking us through her upside-down approach to understanding a potential client’s motivations and developing a sales funnel that’s going to make them excited to work with you.
In today’s episode we covered:
What a sales funnel is
Why funnels are so important in helping a business scale
The right way to set up your sales funnels
Why strategy is so important when setting up effective funnels
What business owners need to know about their audience before setting up effective funnels
Lindsay’s upside-down sales funnel strategy
How to ensure people are actually consuming the content within your funnel
Connect with Lindsay Sims
Lindsay Sims is an entrepreneur, educator, and coach with a knack for reducing entrepreneurial noise and increasing the digital literacy of small business owners. Her leveraged years of experience (including a PhD and her work as a Grow With Google Digital Coach) led her to develop a unique marketing program for small businesses. Now, she focuses her efforts as the Founder and CEO of 30 Day Funnels on providing small business owners of diverse backgrounds with no-gimmick, no-fad strategies to leverage their digital marketing so they can step away from overwhelm and get back to what they actually love.