8 Must-Haves for an Effective Homepage

11/2/21 | 29:58 | Ep 6

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

We make snap judgments all day every day. We swipe left or right to find love, we scroll till something makes us stop in our tracks to take a longer look, and we form opinions about people we meet for the first time in less than a second. There are no second chances at making a first impression, so you have to make sure that your homepage is love at first sight for potential clients.

In this week’s episode, I discuss my eight requirements for a website homepage. A homepage has to be visually compelling, connect emotionally with your clients, tell clients what you do and how you can help them, and make it easy for them to work with you. While this may sound like a lot, I go through each of these in detail throughout the episode, including why it’s important to make sure your website has them all.

In today’s episode we covered:

• How to create on-brand imagery for your homepage, which will instantly grab your clients’ attention.
• Developing an informative and productive tagline. 
• Focusing on connecting emotionally with clients.
• How to present your services in a compelling way. 
• Allowing potential clients to get to know you. 
• Utilizing calls to action in an effective manner.
• The power of testimonials.

Resources Mentioned

• Mind-Reading Website™ Framework

• Why Brand Photography Is Essential for Attracting Your Dream Clients with Jessie Wyman

• Stock Photography Sites:

  • Unsplash

  • Pexels

  • Pixabay

  • Shutterstock

  • iStock

  • Adobe