Did you write your about page about you? Have you heard that it’s actually supposed to be about your client? Confused? So are most people.
The about page is the number one page my clients struggle with the most before working with me. It’s hard to strike the perfect balance between selling your service, sharing your story, and still keeping the content about your client.
In today’s episode, I go through the exact formula I use with my 7-Figure Website service clients to create an about page that strikes the perfect balance between selling and connecting. No more guessing at what you’re supposed to write, no more staring at a blank page with frustration–if you follow my formula you’ll have a high-converting, strategic about page in no time!
In today’s episode we covered:
Why an about page is so important for a strategic website
How to strike the right balance between selling and connecting
Why it’s so important to connect emotionally with your clients
The six sections you need for a high-converting about page
My about page writing tips using the exact formula I use with my 7-Figure Website clients and how you can follow it