How Client Research Can Help You Create an Irresistible Service with Melissa Harstine

7/26/22 | 27:08 | Ep 44

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. 

The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. 

On today’s episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language that’s going to have them begging to work with you!

In today’s episode we covered:

• The benefits of client research when creating a new offer or course
• The best time to conduct this research
• How to identify the people you want to speak with and how to get in touch with them
• The best way to reach out to and incentivize these people so they’ll actually get on the phone with you
• How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers
• The biggest mistakes business owners make when doing their own research 

Connect with Melissa Harstine

Melissa Harstine is a mind reader – but not the clairvoyant kind. She uses her research and interview superpowers to find out what customers *actually* care about and how they make buying decisions. These insights can help businesses refine their services, have better sales conversations, and develop more strategic email campaigns, website copy, and content marketing that speaks to the heart of their audience.

Melissa lives near Kansas City with her husband, Nate. In her free time, she enjoys college football games, watercolor painting, and blazing through a good book.

Website 

Instagram: @melissaharstinecreative

The Customer Research Roundtable: a FREE monthly gathering where we explore how customer interviews and insights can help you make confident business decisions—whether you’re using them to write copy, create a marketing plan, or pivot your services. Bring your burning customer research questions or simply observe.  All are welcome! RSVP here.