Using the Magic of Storytelling to Connect with Your Audience with Sally Zimney

4/12/22 | 27:09 | Ep 29

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

I’ll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn’t find anyone.

But when it comes to telling this story, do you struggle with getting it from your head onto the page? Do you feel like creating your business was a slow transformation over a few months versus one magic “aha moment” and you have trouble telling it in a succinct way?

In this week’s podcast episode, I’m chatting with Sally Zimney about how to develop your signature story in a way that’s going to resonate with your audience and create a deeper emotional connection.

In today’s episode we covered:

Why storytelling is such an impactful way to communicate
What three things your story needs if it’s going to help your business
How to tell your story in a succinct way
Why it’s important to bring your audience into a single moment
Tips for helping your audience visualize your story
Why you should always start with the story and not the lesson
Sally’s three-part formula for crafting the perfect story

Resources Mentioned:

BeVisible Challenge

Connect with Sally Zimney:

Whether in a keynote or training – Sally’s speciality is helping leaders (and those who want to become them) step out front with more confidence, clarity, and courage so they can lead more effectively and inspire engagement with their audience. Sally is an award-winning speaker and veteran speaking coach who has spoken in front of thousands of people over the last 20 years – from the TEDx stage to the executives of Fortune 500 companies. She hosts a “New & Noteworthy” podcast about the art of public speaking and thrives on empowering people to do the things they think they cannot do…

Sally has inspired hundreds of speakers to show up and speak their signature story – and leverage the power of speaking in their business – transforming their personal and professional lives. Stepping out front isn’t for the faint of heart – so Sally puts her whole heart into it. Sally’s speakers have graced TEDx stages, conferences stages, online summits and even taken home Emmy awards!

When not speaking or coaching speakers – Sally’s in the midst of raising three teenagers with her college sweetheart husband, and their fluffy dog Bailey.