Why You Need to Build an Inclusive and Empowered Brand with Crystal Whiteaker

 

12/21/21 | 31:37 | Ep 13

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Is your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I’m bringing in Crystal Whiteaker, a Leadership Development and D.E.I.B. (diversity, equity, inclusion, and belonging) Consultant, who specializes in inclusive coaching and training for impactful leaders and organizations that want to disrupt the status quo to create welcoming environments, rooted in core values.

Crystal crams so much incredible advice into thirty minutes, including how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers that reflect your core values to attract aligned clients.

In today’s episode we covered:

• What exactly is Inclusive Branding (and what it’s not!)

• How Inclusive Branding can transform your business in clearly communicating your core values to create engaging content and connect with your ideal clients 

• How to get unstuck on saying or doing the wrong things when it comes to your messaging

• Importance of being open to making mistakes, accepting them, and receiving constructive feedback as a business owner

• Establishing and narrowing down on your brand values to make strategic and aligned decisions for your business

• Tips on how to keep your clients aligned with your vision, mission, and brand statement

• Steps you can take to help you develop a clear, concise brand message that is authentic and true to who you are

Resources Mentioned

• Erin Perkins

Connect with Crystal Whiteaker

Crystal Whiteaker is a Leadership Development and D.E.I.B. (diversity, equity, inclusion, and belonging) Consultant specializing in inclusive coaching and training for impactful leaders and organizations that want to disrupt the status quo to create welcoming environments, rooted in core values. She often describes herself as a “corporate trained, creative hippie,” putting a strong emphasis on core values to help her clients elevate their community connections and lead with clarity and confidence. 

In less than three years, Crystal has impressively built a brand working with clients in locations across the country, including Los Angeles, New York, and Miami. She also serves as a board member for Survivor Lit, a nonprofit organization dedicated to providing support and resources to sexual assault survivors. 

When she’s not working, you can find Crystal enjoying her time at the beach, connecting with people, exploring new places and she LOVES animals! She is that person who will always ask to pet your fur-baby.

Instagram: @crystallilycreative
LinkedIn: Crystal Whiteaker
Business LinkedIn: Crystal Lily Creative
Photography Website: Crystal Lily
Consulting and Education Website: Crystal Lily Creative