As you start to grow your business and bring on a team, time becomes your most important resource. When you’re moving at 1,000 miles per hour, you need everything in your business humming like a well-oiled machine, including your website.
In this episode, I share my advice for building an effective and strategic website that can support your business in reaching the next level. Investing in working with a website strategist, copywriter, and designer now means that down the line your website will grow with you and continue to save you time in the long run. An effective website is so much more than beautiful pictures and a mailing list. It involves a well-thought-out design and marketing strategy, copy that connects emotionally with potential clients, and an organized and repeatable system behind the scenes that enables you to scale.
In today’s episode we covered:
How to build an effective website to grow and scale your business.
The value of brand photography.
Developing an online marketing strategy for your business.
The importance of understanding your audience.
How to create an effective tagline.
Utilizing a CRM to stay organized and grow your business.
The power of testimonials.
How to effectively use a lead magnet to grow your business.
SEO and how it does or doesn’t factor into your business goals.