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October 12, 2021 | 48:25 | Ep 2
During this episode, I chat with Certified Marketing Coach Windy Lawson who was inspired by the loss of her grandmother to make a life-changing career choice to leave a 20-year career in event promotion to start her own small business marketing coaching company.
During our conversation, Windy shares her insights on…
How to create a well-thought-out marketing strategy, which will help entrepreneurs meet their end goals.
How to target your ideal client by first asking yourself who you don’t want to work with. (If you think you want to work with anyone who is willing to pay you, you need to take a seat and hear Windy’s advice.)
How to successfully market your business in just five hours a week.
How to strike a balance between accountability, hustling, and self-care.
If you’re just starting out, or if you have been in the small business game for a long time, Windy’s insights will help you to hone in on the best use of your time, energy, and skills, so you work smart and not just hard.
In today’s episode we covered:
Tips for strategic and digital marketing
Attracting the right client
Striving toward work/life balance
Avoiding hustle culture
Learning from failure in business
Holding yourself accountable
Creating realistic marketing goals for your business
Choosing the right priorities
The importance of authenticity
Connect with Windy Lawson
After a 20-year career promoting concerts and other live events from Las Vegas to Florida, Certified Marketing Coach Windy Lawson traded in her backstage pass for flip flops to focus on coaching full-time. In her four years as a marketing coach, she has helped thousands of women effectively utilize key marketing strategies to grow their businesses. Known for her relatability, #BestieRealTalk where she calls it like she sees it, and her humorous approach to teaching, Windy has been a guest trainer and keynote speaker for multiple direct sales brands.
She and her husband live in Florida with the three stooges: Chocolate Lab Mo, and cats Larry and Curly. She is powered by cold-brew coffee, GIFs, and Pearl Jam. Want more marketing goodness with a healthy dose of #BestieRealTalk? Subscribe to her YouTube channel.
Website: Windy Lawson
YouTube: Coach Windy Lawson