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1/4/22 | 51:57 | Ep 15
What should you do when your content isn’t converting?
Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients.
Creating relationships is all about how you make people feel. It’s important to come from a place of genuinely wanting to get to know people and see how you can help them versus trying to sell to them. Once you’re truly genuine in creating connections, the clients and relationships will follow.
Today, I’m bringing in Content Marketing Strategist Christine McShane, who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones), and how to create content that is authentic to who you are.
In today’s episode we covered:
Connect with Christine McShane
Christine McShane is a writer, photographer and content marketing junkie that loves to help her clients reach new audiences and nurture their leads. With an artistic upbringing and business career, Christine specializes in defining your message and sharing it to the world with the right words and images. She strategises and executes compelling content to boost your visibility and attract and pre-qualify your leads.
Website: Christine McShane