Why Brand Photography Is Essential for Attracting Your Dream Clients with Jessie Wyman

11/9/21 | 43:51 | Ep 7

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Picture this. You’re scrolling through your Instagram feed when you see that favorite entrepreneur you love to follow. They look flawless in all their photos–everything is perfectly lit, color-coordinated, and calm and collected.

Spoiler alert! They didn’t take those photos by themselves with a timer and a selfie stick. A professional brand photographer was behind that shot. Your brand is your business and nothing perfectly aligns without proper planning and investing. When it comes to marketing, consistency is key and it takes a village to create an image that appears to be effortless.

In this episode, I chat with professional brand photographer Jessie Wyman who helps business owners tell their stories and build their brand through high-quality, on-brand images.

In today’s episode we covered:

• What is brand photography?

• The difference between brand photography and headshots.

• How brand photography tells the story of what you do.

• Why brand photography is a necessary investment in your business.

• How to get the right shots for your website and social media platforms.

• Practical tips and tricks for a brand photography shoot.

• The importance of having a brand strategy that is consistent across all platforms.

• Pricing your services properly.

• The value of self-care as a business owner.

Resources Mentioned

• The Color Guru – find out what colors look best on you (use coupon code: JWPCOLOR10 for 10% off)

• Home Studio List – rent a location for your brand shoot (get 10% off your first booking with code: JESSIEW2819)

• Peerspace – rent a location for your brand shoot

 

Connect with Jessie Wyman

Jessie is a brand photographer who specializes in working with women entrepreneurs, solopreneurs, and small businesses ready to scale their brands. Through her robust shoot planning process, Jessie works with her clients to create intentional imagery for their digital platforms and to support their marketing strategies. Jessie started her business in 2013 but filly niched down to brand photography in 2019. She runs a course, The Brand Photographer Method, where she teaches burnt-out photographers how to regain their weekends by pivoting into brand photography. When she’s not working, she is likely spending time with her dog or husband in their home just outside of Boston, Massachusetts.

Grab Jessie’s Free Shoot Planning Guide for those looking to hire a brand photographer

Download the 5-Step Guide to Building Your Brand Photography Business

 

Instagram: @jessiewymanphotos

Website: Jessie Wyman Photography

 

Instagram: @thebrandphotographermethod

Website: The Brand Photographer Method