Content Marketing Strategies to Attract and Convert Dream Clients with Christine McShane

1/4/22 | 51:57 | Ep 15

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Episode Summary

What should you do when your content isn’t converting? 

Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients.

Creating relationships is all about how you make people feel. It’s important to come from a place of genuinely wanting to get to know people and see how you can help them versus trying to sell to them. Once you’re truly genuine in creating connections, the clients and relationships will follow. 

Today, I’m bringing in Content Marketing Strategist Christine McShane, who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones), and how to create content that is authentic to who you are.

In today’s episode we covered:

• What is organic content marketing
• How you can use content marketing to cut down your time so you can pre-qualify the right people that align with who you are 
• The three core elements to help you identify your brand
• Building your email list through effective lead magnets 
• How to write clickable newsletters to get your audience to take action and how often you should send them
• How much free stuff you should really be giving away
• What you should be including in your nurture series and how long it should be
• Ways to repurpose your content that connects and converts
• Tips to write compelling, inviting, and engaging copy and what to do when you get writer’s block

Resources Mentioned

• Download Christine’s 5 Blog Post Ideas That Attract and Pre-Qualify Your Ideal Client

Connect with Christine McShane

Christine McShane is a writer, photographer and content marketing junkie that loves to help her clients reach new audiences and nurture their leads. With an artistic upbringing and business career, Christine specializes in defining your message and sharing it to the world with the right words and images. She strategises and executes compelling content to boost your visibility and attract and pre-qualify your leads.

Instagram: @chrsitinemcshanecreative

Website: Christine McShane