(Guess what? You're in the right place!)
Wish there was someone who could help you with the high-level consumer journey and big picture website strategy plus be able to handle all the little details of a full brand overhaul?
Feeling overwhelmed with all the prep work that goes into creating a new site?
Not excited to project manage your own website design be the only liaison between your graphic designer, copywriter, business coach, and photographer?
Yes, of course, I want your website and brand to look pretty. But everything stems from your 'why'. Once we’ve established why you started your business, why you like serving your clients, and why your clients hire you, we can craft an effective and strategic website that paints a picture for your potential clients of what it looks like to work with you.
While they were pretty, they were also useless in terms of connecting emotionally with the clients that landed on the page, taking the consumer journey into account within the design and flow of the content, and keeping the larger marketing goals of the business in mind.
I saw so many incredible graphic designers out there creating absolutely gorgeous websites… but they were lacking an overarching strategy.
this is why I started my business
The Phantom of the Opera
The Book of Mormon
Do you want someone who’s going to waste your time and tell you what you want to hear or someone who’s going to push you and help you create a strategic website that works smarter not harder?
It’s okay, I already know the answer 🤪.
I’m an Enneagram #1 (The Reformer), an ISTJ (The Logistician), a true Projector (for those of you into human design), and a Leo.
For the non woo-woo out there, I’m a stubborn perfectionist who likes to find solutions others don’t see; I like to move quickly and intensely on all projects.
Okay, not quite...but like Monica I fear disorganization and genuinely think a fun Saturday is color-coding a file cabinet.
Why does this matter?
Because a disorganized website confuses clients and confused clients don’t buy...so Monica’s fear is valid.
I love fall and winter. I'm an LA girl that moved to NY to escape the heat. Seriously, I drink iced coffee every day of the year (even snow days!) and my happily ever after involves wearing legging, boots, and cozy sweaters in 45-degree weather.
Animal rescues and animal advocacy is an issue that’s near and dear to my heart. Each year, Striped Dog Creative gives a portion of its sales to both the Humane Society of New York and Vanderpump Dog Foundation as a thank you for bringing these two loves into our lives.
In 2020, while we were living in LA, I woke up on my birthday and decided we were going to rescue another dog from Vanderpumps (it’s my birthday–a girl can dream right? 🥳) I never figured my husband would go along with it. But by that evening, we had Cooper, the craziest, most adorable little chiweenie (chihuahua and dachshund mix) in our lives.
Striped Dog Creative started as a side hustle back in 2017 when I was still working my agency job. I needed a company name that wouldn’t pop up in a Google search of my own name as I applied for new jobs. My husband and I had recently rescued Tobey from the Humane Society of New York. I was sitting in our living room trying to think of a name as I was staring at the white stripe down Tobey’s back and on the edges of her paws…the rest is history.
meet the pups behind the desk...
Join me, Isabel, along with special guest experts, for practical business advice, tips on embracing and learning from failure (it’s going to happen), and real talk on trying to create a balanced life as an entrepreneur as you scale your business.
What does it take to build a successful business?
I've got you covered. This step-by-step free guide walks you through every single section you need on your page with tips and writing prompts.
Struggling with writing your about page? Heard it's supposed to be about your clients...but also about you...and you have no clue where to start?
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