Want to reach your business goals - faster - without adding more to your plate? You're in the right place. 

We pair streamlined sales strategies with strategic, authentically-you design and persuasive copy for a website that supports your next level of business growth, and beyond.

We craft intentional websites that accelerate your business growth without amplifying your stress.

Being a fairly new business owner, you’re trying to stay scrappy and want to DIY your first website. I totally get it! With our comprehensive Showit website design course, you’ll learn how to create a strategic and gorgeous website (without any coding!) that’ll have dream clients begging to work with you!

Mind-Reading Website   Course

You’re not here to waste any time. You’re a confident CEO who’s clear on your goals and is busy expanding your business and managing your team. But your website is no longer cutting it… You need a website that positions you as the powerful expert you are (and helps your business scale).

Custom Strategic Website Design

Ready For Your Next Level Website?

My point? You'll (speed) walk away with a gorgeous new website that connects with your dreamiest clients, streamlines your back-end processes for you and your team, and allows your business to scale with ease.

I’ll always cross the street to pet a cute dog (obviously - it’s in the name), I enjoy iced coffee all year long, and I talk (and walk) super fast (it’s a NY thing).

With a background working in digital strategy for Fortune 500 companies, I’m an expert at crafting effective (read: money-making and time-saving) websites. Pairing conversion psychology and brand strategy with user-experience-centered design, my signature multi-faceted process ensures your business is supported through your next level of growth, and beyond.

Ceo of striped dog creative

I'm Isabel Kateman

Hey there!

Ali Tedeschi
H.O.M.e. by Ali

"Isabel really listened to what I was trying to accomplish, and now my website flows with purpose–I immediately saw results from the strategic copy and SEO she put in place (six new client inquiries within a few days of launching!) and have received tons of compliments about how beautiful it is.”

I had no knowledge of what an important role strategy plays in building a website. 

Erika Stewart
It clicks Photo

"It is exactly what I have been trying to chase for years. The layout, the branding colors, and the flow is everything I could have wished for and more! Forever grateful for Isabel!”

I feel so relieved that I finally have the site of my dreams.

Margaret Batting
Margaret Batting Consulting

"Isabel helps you make tough decisions. Her expertise in strategy is critical to creating a website that attracts the type of clients/customers you want. She provides a step-by-step guide so you are 100% clear on what you need to do and when it is due. If you want a new website or need an overhaul to your current website, Isabel is the choice!”

Isabel makes your site effective AND attractive.

Elizabeth Johnson
Lizzie's Bakery

"Isabel was amazing to work with--from our initial meet & greet call, I felt like I was talking to a friend. She really dived into what I wanted aesthetically for my website but also the strategy behind every little detail was so perfect for my business!"

Hiring Isabel from Striped Dog Creative was the best investment I’ve made so far in my business!!!

Christina Pirolli
CHRISTINA PIROLLI Yoga

"From our first phone call to the launch of my site, Isabel made the process not only smooth but fun. She took every opportunity to help me design the site of my dreams. She left nothing to question, I felt confident every step of the way. She was organized and laid everything out in a way that was easy for me to follow and complete."

I can't begin to express how amazing it was working with Isabel.

Client Love

It doesn't matter how pretty your website is, without strategy, it's not working for you. That's why we ALWAYS start our website projects with a dive deep into understanding the nuances of your business, your brand, and your goals to develop a unique-to-you website strategy. (We've worked on strategy for brands like KitchenAid, and now it's your turn!)

From the high level flow to nitty-gritty details, we craft a clear, data-driven consumer journey that--paired with your brand--will inform the structure, copy, and design for your new site. 

 Gorgeous Design Isn't Enough

How we help you avoid a pretty but useless site

Tune in for practical tips and advice on scaling your business (and how to stay sane while doing it).

Mind-Reading Marketing

Peruse the podcast

Learn the secrets behind the methods I use with my 1:1 service providers for highly strategic websites that convert!

24/7 Sales Machine Method

fetch the freebie

Jump into some of our free resources.

Not quite ready to invest and prefer the DIY route?

    I've got you covered. This step-by-step free guide walks you through every single section you need on your page with tips and writing prompts.

    Struggling with writing your about page? Heard it's supposed to be about your clients...but also about you...and you have no clue where to start?

    Secrets for a High-Converting About Page You Won't Hate Writing

    Grab the freebie

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